For boat brokers and dealers, this means that the way they do business and get enquiries on their boats has had to drastically change and, those that have been slow to adapt to this digital marketing first approach, have gotten left behind in the dark.
As the very first online platform for boating enthusiasts to buy and sell their boats, Boatsandoutboards know a thing or two about driving enquiries to local brokers and dealers. We’ve therefore put together a handy guide, to put you back in the driving seat.
Invest in your website
The essentials on your website checklist should be to have a site which is mobile responsive, full of great content, gets updated regularly and is easy for your visitors to navigate. Spidersnet Marine specialise in building professional and award-winning websites for boat brokers and dealers across the country- download our brochure if you’d like more info.
Mass broadcast your stock
According to SimilarWeb, an independent comparison site, the busiest classifieds websites for buying and selling boats are:
www.boatsandoutboards.co.uk (47% marketshare)
www.apolloduck.co.uk (38% marketshare)
www.boatshop24.co.uk (16% marketshare)
With millions of users visiting their sites every month and browsing boats specifically, can you really afford to not have you stock listed here?The essentials on your website checklist should be to have a site which is mobile responsive, full of great content, gets updated regularly and is easy for your visitors to navigate. Spidersnet Marine specialise in building professional and award-winning websites for boat brokers and dealers across the country- download our brochure if you’d like more info.
Encourage reviews
Buying a boat is a big decision, with a weighty cost attached to it. Buyers will be looking for any signs of ingenuity from the seller. A couple of positive reviews on your website, Facebook page
Become best friends with Google
In order for your website to start appearing naturally within Google’s listings, you have to play the game and follow their rules. You need strong meta-data which tells Google what your pages are all about. If this is a daunting prospect to you, leave it to the experts and download our guide for more info on the boat dealer websites we build, which are all
Make life-long customers over one-off customers